The near future of the fashion industry and the fashion of the new time!

In recent years, the behavior of customers has changed a lot, and fashion collections change in such a way that sometimes we don’t recognize our favorite brands. There is a constant change of designers, someone leaves, others are appointed. The whole world fashion as an industry is undergoing a serious transformation.

Changes affect all segments of the market, and even luxury goods. Thus, in a recent report by consulting company Bain & Company, it is stated that last year the volume of the market for luxury goods amounted to 253 billion euros, which is only 1 percent more than in 2014. Previously, the average growth was about 6 percent, and it seemed to be forever.

Bain & Company analysts talk about the "beginning of a new era" for the fashion world and the luxury market, and among the reasons for the slowdown in growth is the decline in tourist activity due to the terrorist danger. But the problem is not only in danger and fears, it is a matter of changing consumer behavior: the Z generation - people born in the early 2000s, who will have 3/4 of consumption by 2020, will prefer affordable but high-quality goods to luxury.

Therefore, in the near future, luxury will go out of fashion. In the direction of "reasonable savings", the fashion paradigm itself is changing. Tom Ford decided to show the autumn-winter collection in September, and then immediately send it to the market. Tom Ford is not only a successful designer, he is a very far-sighted entrepreneur. Ford decided that the usual scheme, according to which several months pass between showing and entering stores, is outdated.

For lovers of luxury and beautiful things, it all sounds very sad. But do not be upset, the desire to have luxury never disappears. There have always been and there will be people with money who want to possess exclusive things of the best quality. In this case, an important aspect will be not only individuality, but also the uniqueness of fashionable outfits and accessories.

Modern luxury market offers very expensive accessories, but they are not unique, but rather replicated in large quantities. How much can you enjoy the bag of a famous brand, when you see thousands of other owners of the same bag on social networks?

In the near future, excellent prospects are opening up for small ateliers and skillful housewives. Thanks to the Internet, craftswomen and designers can promote their unique products, made in a single copy.

In addition, our Asian friends learned how to make fashionable clothes and accessories of the highest quality. These things are very expensive, but in any case, much cheaper than similar dresses, T-shirts, bags and shoes from famous brands. At the same time, the quality of expensive Chinese things is increasingly surpassing products from Europe.

The future of the fashion industry and the Internet

People are becoming more and more accustomed to shopping on the Internet, and in the future this trend will only intensify, because a generation is growing up, which from birth sees the world through a smartphone screen and does not think of its life without the Internet, social networks and online stores. find any products at any time of the day.

Already today, in communication with girlfriends, I find out that many have bought most of their clothes and accessories over the Internet. I, too, have bought most of the shoes on the Internet, but for now I prefer to buy clothes in reality. Although in the near future I plan to buy more actively on the Internet, because the network has such wonderful offers that you have to look for in real stores for a long time.

Therefore, the future of many fashion brands is very vague and uncertain, they will have to change dramatically, adjust to modern realities or gradually fade away.



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