Just when I gave up hope of Ford ever releasing a car that I like, I find out about the new 2013 Ford Taurus SHO, the new performance sedan designed for gear heads will be launched at the same time Steve Harvey’s hotly anticipated new movie called “Think Like a Man” is launched. The film which is based on the best-selling book by popular entertainer Steve Harvey is also directed by him, features the Taurus SHO in a starring role.
Also in the film, MyFord touch entertainment system is showcased as a potential mood enhancer for some of the characters’ romantic endeavours. To support the film, Ford is launching a promotional campaign that features television, radio and social media components, which includes exclusive film clips that will be posted on Facebook.
Will Packer, producer of “Think Like a Man”, commented: “The Taurus SHO was an ideal match for us because our film showcases progressive and professional guys showing their smarts and savvy while attempting to navigate the dating world. The new 2013 Ford Taurus and its features were an organic fit for these characters.”
The new 2013 Ford Taurus SHO has a new fresh design inside and out, along with performance upgrades to its athletically inclined suspension, braking systems and electric power steering. The new 2013 Ford Taurus SHO debuts a new SHO Performance Package that adds:
? Special suspension tuning with unique dampers and springs
? Performance brake pads and track-tuned brake calipers
? A steering system that’s been recalibrated for even higher performance
? Electronic Stability Control with a track mode that turns the system off entirely
? A revised 3.16:1 final drive ratio that delivers quicker off-the-line acceleration
? An enhanced heavy-duty cooling system
? 20-inch machined/painted wheels with 245/YR20 summer-compound performance tyres
The new 2013 Ford Taurus SHO is due to arrive at Ford London and rest of the UK at the end of 2012, and will makes is film debut on 20th April 2012.
